Best Practice for Using the Phone to Increase Appointments from a Lumpy Mail Campaign

The first and most important step in sales and marketing is getting the Attention of your prospects. The premise of Lumpy Mail is to do just that by standing out in the stack of otherwise ‘same old, same old’ direct mail. Lumpy Mail can get past the gatekeeper and Lumpy Mail can get the attention …

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Letter or Direct Mail

When and how should a Sales Rep use a letter as part of a Prospecting Campaign or a Direct Mail piece? A Quick Review of Letter and Direct Mail Letter The use of a letter as an Action in a campaign allows Sales Reps to have a communication option when they did not have an email …

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HOW TO COACH AN APPOINTMENT SETTER TO GREATER SUCCESS

Managing an appointment setting program, including coaching a caller, has more moving parts than you might expect, but is also easier to implement than you might expect. As a business process, you focus on efficiency components to help your caller generate conversations; and then, assist your caller to become more effective at converting conversations into …

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THREE WAYS TO IMPROVE PROSPECTING PERFORMANCE

List, best practices, and caller skills play significant roles in improving prospecting performance metrics. Here’s how each of these factors contributes: By optimizing your list, implementing best practices, and continuously improving caller skills, you can enhance your prospecting performance metrics such as conversion rates, response rates, and overall lead quality. Regular training, monitoring, and feedback …

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AFTER THE PURSUIT

Call pursuits can end in different ways, depending on the outcome of the initial contact. When the pursuit ends, whether it ends in needing to follow-up at a future time, determining the company is ‘not a fit’ or scheduling an appointment, there are certain steps you can take to re-status the contact and ensure that …

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WHY IS MULTI-TOUCH PROSPECTING IMPORTANT?

Multi-touch marketing strategies have proven to be very effective. The same is true for multi-touch cold calling prospecting strategies. These strategies involve reaching out to potential customers using touch-points, such as phone calls, emails, social media, letters, text and direct mail. Using a multi-touch approach to prospecting offers numerous benefits to your prospecting campaign. Here …

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